Social Media and Digital Officer

Employment Type:
PT - Part-time Temporary  
F&M - Prod Dev & Mkt - Digital
Closing Date:
Supporting Documentation:

  • Work with a team dedicated to supporting women around the globe to save lives, defeat poverty and achieve social justice.
  • Flexible working environment, based in Melbourne
  • Fixed term-12 months (Parental Leave backfill), Part time(0.8 FTE)

CARE Australia works to defeat global poverty by supporting women to create lasting change in their communities around the world.

About the Role 

The role is responsible for designing and implementing the social media advertising strategy for every fundraising appeal and campaign, and creates assets for those campaigns including managing audiences, budget, optimisation and reporting on social media advertising.   

The role will perform research and create content to support CARE’s Search Engine Optimisation and content marketing goals. It will test, send and optimise CARE’s supporter emails. The role also supports wider digital marketing activities and digital content publishing including updates to web content and managing paid search and display activities.

Key Responsibilities 

  • Source content from across the CARE International federation for web and social media content;
  • Creative development and copywriting of content for web pages, social media posts, and other digital channels;
  • Working with Digital Fundraising Manager to develop social media campaign strategies for all of CARE’s products, appeals and campaigns, including budget and audience planning;
  • Design and manage advertising and daily posting with Facebook Business Manager;
  • Perform keyword research and create and update web content to meet CARE’s SEO (Search Engine Optimisation) and content marketing goals;
  • Work collaboratively with the Content & Design team on both engagement and campaign creative for digital channels;
  • Innovate and test different content and format of posts and advertising to maximise supporter engagement across social and digital advertising platforms;
  • Respond to customer queries and comments via social media moderation and escalate as required;
  • Provide expertise, training or mentoring to CARE staff in best practice use of social media, including staff in CARE Australia-managed country offices as required.       

Ideally you will have:

  • Appropriate tertiary qualifications or commensurate experience working in a digital marketing or communications role;
  • Demonstrated interpersonal skills for social media moderation and collaboration across teams;
  • Demonstrated creative communication skills, particularly in sourcing strong imagery, writing and editing content for social media and digital channels and audiences;
  • Demonstrated experience creating and implementing a social media advertising campaign strategy for an organisation;
  • Demonstrated experience managing engagement and advertising via Facebook Business Manager;
  • Demonstrated experience in using a web content management system (preferably Wordpress) & email marketing platform (preferably Marketing Cloud);
  • Demonstrated experience managing advertising and content using either Google Ads, Twitter, Instagram, LinkedIn, Youtube, or display networks;
  • Experience in SEO, including using keyword research tools and page optimisation;
  • A demonstrated understanding of measuring and digital reporting including social media & website analytics;
  • Demonstrated initiative, attention to detail and proven high-level organisational and time management skills to prioritise work to meet competing deadlines;
  • All CARE staff demonstrate a commitment to the prevention of sexual harassment, exploitation and abuse and the protection of children in their work.

What we can offer you

  • A flexible and supportive working environment
  • Generous salary packaging benefits
  • 17.5% leave loading
  • Professional development and training opportunities

CARE Australia will  seek information from job applicants’ previous employers about incidents of sexual exploitation, sexual abuse and/or sexual harassment, and/or child abuse the applicant may have been found guilty to have committed or about which an investigation was in the process of being carried out at the time of the termination of the applicant’s employment with that employer.  By submitting the application, the job applicant confirms that s/he has no objection to CARE Australia requesting the information specified above.

CARE Australia is proud to be an equal opportunity employer. We value diversity and encourage applications from people living with a disability and/or have lived experience of disability. We also encourage Aboriginal and Torres Strait Islander people, and those from culturally and linguistically diverse backgrounds to apply. 

How to Apply?

Please review the Candidate Information Pack linked above and complete the online application form by clicking ‘Apply Now’. Please ensure you attach your CV and cover letter at the bottom of our application form. After submitting your application you will receive an automatic confirmation of receipt. Only applicants who fully address the criteria will be considered.

This will be conducted as a rolling recruitment process, with shortlisting and interviews being completed as applications are received. Please submit your application ASAP if you are interested in the role.

Questions about the role? 

Please contact Joe Mayberry on,using the subject line “Social Media and Digital Officer enquiry” ( (please do not email applications to this address)

Applications Close: 11:59 pm (AEST), Sunday 14 August 2022.